Once you decide to migrate your platform from Shopify to Shopify Plus, the ecommerce journey becomes smoother, bigger and better. Shopify Plus with advanced Shopify features is a whole new flexible, strong, and streamlined ecommerce platform for progressive companies. Shopify Plus features such as Shopify Audiences and Launchpad help you get in-depth customer insights that can be a game-changer for website conversions. Let’s understand these features in detail.
But first, how do you determine when to upgrade to Shopify Plus?
There are several factors that can help you decide when to upgrade to Shopify Plus, such as:
- Sales volume and traffic: If you are generating more than $800,000 in monthly sales or receiving more than 100 transactions per minute, you may benefit from the increased performance and reliability of Shopify Plus.
- Global expansion plans: If you want to sell to different regions and markets, you may need a highly customized website that can handle multiple languages, currencies, and tax rates. Shopify Plus allows you to create up to 20 clone stores for different regions and integrate with third-party apps and services.
- Integration and automation needs: If you need more advanced features and functionality for your store, such as custom checkout, B2B selling, post-purchase upsells, and ecommerce automations, you may need to integrate more third-party apps and services. Shopify Plus features such as higher API call limits, exclusive access to Checkout Extensibility and Shopify Functions, and a dedicated Launchpad app for scheduling and executing campaigns streamline these activities for maximum efficiency.
- Staff and store management: If you need more staff accounts to run and manage your business, or if you have multiple stores that you want to manage from one place, you may need more control and flexibility over your store settings and permissions. Shopify Plus allows you to create up to 1,000 staff accounts, assign custom roles and permissions, and manage multiple stores from a single Shopify Plus admin.
If you think you are ready to upgrade to Shopify Plus, you can contact our Shopify experts at sales@embitel.com for more information. Our team will guide you through the migration process and help you set up your new store. You will also get access to 24/7 priority support and solutions engineers to help you with any technical issues or questions.
What are the top Shopify Plus features for store owners?
Once you get started, here is how you can take it forward and leverage Shopify Plus features.
- Use checkout extension to customise your checkout
- Leverage Shopify Plus Academy
- Find your best customers with Shopify Audiences
- One place for all your B2B and DTC needs
- Increase productivity with automations
- Enable your store with API call and enterprise-level integrations
- Utilise unified platform to manage users and multiple stores
- Enjoy unparalleled support 24/7
Once you are on Shopify Plus, you can use Checkout Extensibility to tailor your checkout to your specific needs and goals. Whether you want to increase conversions, order values, loyalty, or compliance, you can do it easily without coding. You can also use UI extensions, Shopify Functions, and the checkout branding API to create more advanced customizations. Moreover, you can improve the customer experience by offering incentives like free gifts and rewards or applying custom logic like special discounts and flexible shipping options.
You can also use post-purchase apps like, or loyalty apps to keep customers engaged and loyal. You can track shopper behavior with Shopify pixels and optimize your checkout for better performance.
You want to grow your business in a sustainable way, but you also need to adapt to the changing needs and preferences of your customers. How can you do both?
Shopify Plus Academy is here to help you learn the best ecommerce practices for different aspects of your business. You can choose from a variety of self-paced courses that cover topics such as marketing acquisition strategies, business operations, and checkout customization.
If you are new to Shopify Plus, we recommend you start with our onboarding course, “Getting started on Shopify Plus”, which will introduce you to the main services and features that Plus offers. Or, if you are ready to expand your business globally, you can check out our “How to Go Global” course.
If you want to attract new customers with digital ads, you need a smart and effective marketing tool. That’s why Shopify Plus offers Shopify Audiences. With Shopify Audiences, you can use Shopify’s commerce insights to create custom audience lists that match your store and your products. Shopify Audiences uses advanced algorithms to analyze millions of signals of purchase intent and find the best buyers for you. You can also use Shopify Audiences to expand your campaigns on different platforms and goals, such as Facebook, Instagram, Google, and more. You can choose from various audiences for each stage of the marketing funnel and optimize your ads accordingly. And you can track how your audiences are performing with accurate conversion attribution that is integrated with your Shopify dashboard. With Shopify Audiences, you can take your digital ad strategy to the a whole new level.
B2B on Shopify Plus lets you sell to both your wholesale and retail customers smoothly from a single platform or even a single store. It has a flexible set of wholesale features that are built into our platform, giving you access to Shopify’s most powerful tools, such as themes, discounts, Functions, and APIs.
With Shopify’s top-notch wholesale offering, you can personalize the B2B buying experience without costly third-party solutions or complicated workarounds. You can easily set up and manage B2B and DTC stores using the same simple and intuitive platform, without writing any code.
You can choose to run your wholesale business from a single blended store for both your direct and wholesale buyers, or create a separate expansion store designed specifically for your B2B operations. In both cases, you’ll have the ability to grow your business and reach more customers with features like customer-specific pricing, catalogs, payment terms, easy reordering, and a self-serve customer portal.
Launchpad is a tool that helps you create, automate, and analyze events such as flash sales or new product launches. For instance, Pure, a beauty and cosmetics retailer, used Launchpad to save 12 hours per deployment by automating its sales and events. This freed up time for other business priorities or innovations. With Launchpad, you can schedule every task for your campaign in advance and easily undo everything after the event is over.
If you want to take your store to the next level, you need to integrate your existing third-party platforms with Shopify. Whether you have a large number of SKUs, multiple online stores, omnichannel retail locations, complex supply chains, or global markets, Shopify lets you connect and customize the platforms that are vital for your business.
Shopify’s open API gives you the flexibility and control you need.
All Shopify Plus brands can access exclusive APIs and can increase their API call limit for both private and public apps after completing a review process. If you need more API calls, you can contact your Plus support team anytime.
Your Shopify organization admin is a powerful tool that lets you control users, stores, and analytics across your entire business. As a Shopify Plus customer, you can access your organization admin to manage multiple aspects of your online presence from one place.
Some of the benefits of using your organization admin are analytics overview, user management, store management, simplified billing process and more.
If you run a high-growth business, you might feel overwhelmed and exhausted at times. That’s why the Shopify Plus support team is always ready to help you optimize the systems that power your business. You can count on their expertise for any situation, whether it’s planning a flash sale, fixing technical problems on the platform, or preparing for the future.
In addition, the support team can give you exclusive early access to features that are not yet public. You can also request help with third-party integrations or find approved Shopify Plus Partners to work on design and development projects. All Shopify Plus Partners are carefully selected and specialize in solutions for high-growth businesses.
To further expand your support network, you can also check out Shopify Community or our Partners Directory. These resources offer opportunities to find peer support and potential partners who can contribute to your business’ success.
What are the benefits of Shopify Plus new features for different industries?
Shopify Plus features helps you grow your online store, delight your customers, and boost your bottom line. Below mentioned are some industries that benefit from Shopify Plus.
Shopify Plus benefits for retail companies:
- It offers more control and flexibility over the design and functionality of the online store. It allows access to the checkout.Liquid (a Shopify Checkout feature) file, the Shopify Scripts feature, and the Shopify Flow app for creating custom workflows and automations .
- It provides access to exclusive features and apps that enhance the customer experience and business operations. Some of these features are Launchpad, Shopify Plus Loyalty Program, Shopify Plus Wholesale Channel, and Shopify Plus Partner Network.
- The platform has a transparent and affordable pricing model that is based on a flat monthly fee and a variable fee per transaction. It also saves on the costs of hosting, maintenance, security, and updates, as these are all handled by Shopify.
Benefits of Shopify Plus for BFSI (banking, financial services, and insurance) companies are:
Some of the benefits of Shopify Plus for automobile companies:
- It facilitates you to access analytics and reporting tools that help you understand your customers' behavior, preferences, and feedback. You can also use Shopify Flow to automate workflows and tasks, such as inventory management, order fulfillment, and customer service.
- It supports the automobile industry by offering integration with various apps and platforms that cater to the specific needs of auto parts businesses. For example, you can use Shopify's API to connect with dropshipping suppliers, vehicle fitment databases, and product catalogues.
Are you ready to take your brand to the next level with Shopify Plus?
Shopify Plus is the platform for ambitious brands that want to grow faster, reach more customers, and boost their conversions.
With Shopify plus plan features and Embitel’s development services, you can enjoy exclusive advantages that set you apart from the competition, all you need is a trusted partner association to take things forward. Embitel has been an industry expert for over 16 years and our proficient team is here to cover you 24/7. We also offer post implementation services.
Reach out to our team for more information at sales@embitel.com
