Adobe Analytics – Consulting, Deployment, Data Analysis
Unlock your untapped website data for transformative insights
“Stay ahead of the curve in business with our expert data consulting. Harness the power of robust data governance and analytics to unlock new opportunities. Connect the dots in your digital world with our insightful data analysis for seamless and comprehensive reporting.” – Manish Narayan, Digital Experience Head, Embitel Technologies
How Does Adobe Analytics Transform Your Business Growth?
A lot of companies are falling behind the competition and failing to maximise conversions as they are not able to turn raw data into actionable insights.
This is where data analytics comes into the picture and Adobe Analytics becomes your go-to tool for a deeper understanding of customer journey.
Analytics steps in as a game-changer for companies diving into data analytics. It offers a comprehensive view of customer data, allowing businesses to personalize experiences and optimize marketing campaigns for better ROI.
Experience the future of customer interaction with our modern interfaces, built for intuitive, cross-channel personalization.
Our Data & Adobe Analytics Services
- We help organisations like yours to develop a strategic framework for digital analytics tools and systems.
- Our experts help you to reduce redundancy across platforms & establish enhanced procedures for efficient and effective data use.
- We focus on optimizing data handling for increased productivity.
Customer Journey Analytics
- Adobe’s Customer Journey Analytics (CJA) allows for multi-channel analysis using data from the Adobe Experience Platform.
- For easily analysing your data, you can use “Analysis Workspace” available in CJA which represents insights as images.
- You can benefit from the Data Dictionary feature that helps you understand and manage the components in your Analytics environment.
Personalised Strategies
- Optimize your analytics and A/B testing tools to make Adobe Analytics the go-to source for your testing.
- Use Adobe Analytics data to refine your strategies and target your efforts more effectively.
- Consolidate your analytics, testing, and personalization efforts by leveraging Adobe Analytics as your primary data reference.
Predictive Analysis & Real-Time Data Reporting
- Perform thorough assessments of your established marketing platforms to future-proof strategies.
- Real-time data reporting in Adobe Analytics provides insights into web page traffic and user engagement as it happens.
- Leverage existing Adobe Analytics setups, study instant data trends, and help create quick campaigns in real-time.
- Our in-house experts help you monitor and analyse user engagement across websites, mobile apps, and IoT devices.
- We offer advice on multiple Tag Management systems which are already in place, or in the process of integration.
- Leverage our Martech tools to effortlessly synchronize and transfer data across different marketing channels.
- Improve your multi-channel customer reports and analytics with our integrations, ensuring live data interpretation.
- Take advantage of our unique support offerings to tackle any challenges that emerge from recent tech advancements or implementations.
- Our team offers post-deployment assistance and is available 24/7 for help.
Did You Know?
- Adobe Analytics is a recognized leader with accolades in over 60 analyst reports.
- It excels in areas like digital experience platforms, content management, and customer analytics.
- A developer community of more than 460,000 contributes to its ecosystem.
- A commissioned study conducted by Forrester Consulting showed Adobe Analytics and Adobe Audience Manager boosted site traffic by 3% and 7%.
- Adobe Analytics’ features have improved conversion rates by 21% on web and mobile platforms.
Adobe Analytics Capabilities
Multichannel Data Collection
Advanced Segmentation and Evaluation
AI and Machine Learning
Cohort Analysis and Contribution Assessment
Cross-Device Inspection:
Customizable Dashboards
Segment Comparison and Flow Analysis
Customizable Reporting
Embitel is a winner at the Asia Ecommerce Awards 2022 in the category ‘Best Ecommerce Consultant’. We are also a proud finalist at the Adobe Experience Maker Awards 2022.
Who can Benefit from Adobe Analytics?
- Developers: Use Adobe Analytics APIs to implement, administrate and create reports.
- Digital Analysts: Utilize Adobe Analytics for in-depth analysis of web traffic and user behavior.
- Marketing Specialists: Employ the tool to track campaign performance and improve targeting strategies.
- Data Scientists: Leverage predictive analytics and machine learning for forecasting and trend analysis.
- Business Intelligence Professionals:Use Adobe Analytics for generating actionable business insights from customer data.
- Product Managers: Analyse user interaction with products to enhance product development and optimization.
- Content Strategists: Evaluate content performance metrics to refine content creation and distribution across digital platforms.
Why Embitel ?
We bring over 17 years of expertise to the table and we are an accredited Adobe Solution Partner.
Our client base spans across the APAC region, the USA, and Europe.
We demonstrate proficiency in various sectors, including manufacturing, e-commerce, and BFSI.
Our technology expertise includes advanced implementation options for Adobe Experience Manager (AEM), Adobe Commerce Cloud, React, and Angular scripts.
Our team specializes in the architecture enhancement and upkeep of digital platforms helping you to focus on creating exceptional customer experiences.
Adobe Analytics Market Overview - Recognized as a leader in digital experience platforms by Gartner for six consecutive years.
FAQs
Ans: Adobe Analytics is a comprehensive analytics tool that is part of the Adobe Experience Cloud. It allows users to collect, analyze, and report data from various digital touchpoints in the customer journey.
Ans: This tool enables organizations to measure ROI from various channels, target audiences with personalized content, and use reporting & visualization features to make informed decisions, thus helping brands to deliver compelling experiences across all smart devices.
Ans: Adobe Analytics is utilized by a diverse range of companies across various industries. Currently, a significant number of Adobe Analytics users are from the United States.
Ans.Both Google Analytics and Adobe Analytics are powerful web analytics tools but they cater to different user requirements.
Adobe Analytics offers more advanced features and customization options, which are well-suited for enterprise-level companies with complex analytics needs. Google Analytics is widely recognized for its user-friendly interface and free platform, making it a popular choice for small to medium-sized businesses.While Google Analytics provides a broad overview of web traffic and user behaviour, Adobe Analytics allows for deeper data analysis and segmentation, enabling businesses to gain deeper insights into their digital marketing efforts.
Ans.No, Adobe Analytics is not a free tool. The cost varies depending on the specific needs and the product package chosen by the user.
Ans.Yes, Adobe Analytics is a cloud service and a core component of the Adobe Experience Cloud.
Ans.Apart from above mentioned capabilities and features, Adobe Analytics can predict future user behaviour, helping to optimize marketing strategies and improve the overall ROI.
