Data Analytics Services
Harness your data to boost efficiency & unlock new revenue streams
According to a study by Qualtrics and Service Now:
- 83% of customers are willing to switch to a brand with a better digital experience.
- 70% of customers are more likely to trust brands that provide a great digital experience.
Industry leaders are focusing on developing adaptive data sharing, data fabrics, and AI systems to foster new growth, resilience, and innovation.
Without streamlined data analytics, businesses face inefficient decision-making from fragmented and inaccurate information, resulting in missed opportunities, higher costs, and suboptimal operations.
Data analytics involves analysing data sets to extract useful information for problem-solving across various fields. The rising demand for data and predictive analytics is driving market growth.
Unlock the full potential of your business with Embitel’ s data analytics services! Our team of experts can help you harness the power of data to drive significant growth and efficiency.
Our Data Analytics Capabilities
Analytics & Tag Management
Analytics and Tag Management services streamline data collection and analysis, enabling businesses to make informed decisions and optimize their digital strategies. These services help track user behaviour, measure campaign effectiveness, and improve overall website performance.
- Adobe Analytics & Launch: A robust solution for understanding customer behaviours across web properties, utilizing powerful APIs for tag implementation.
- Google Analytics & Google Tag Manager (GTM): This comes with essential tools for measuring advertising ROI and tracking user interactions across various platforms, with GTM simplifying the management of measurement codes.
- Mixpanel: Offers detailed product analytics for mobile and web applications, helping businesses turn data into actionable insights.
- Customer Journey Analytics : Provides a comprehensive view of the customer's journey, analysing interactions to improve customer experience and business outcomes.
BI Visualization
Our service offerings include seamless integration of Power BI with PowerPoint, providing an add-in for embedding interactive visuals and live data, coupled with smart insights for succinct data summarization, to empower you with dynamic, data-driven presentations that elevate storytelling.
- Looker Studio: Previously Google Data Studio, this is a versatile web-based platform for building custom dashboards and reports, featuring seamless integration with Google services, collaborative capabilities, and extensive data connectivity options.
- Tableau: Known for its powerful data visualization capabilities, Tableau simplifies complex data into an understandable format. It is user-friendly and does not require extensive technical skills, catering to a broad audience.
- Power BI: This Microsoft product is acclaimed for its extensive business analytics tools, deep Microsoft integration, robust data connectivity, advanced AI features, and a broad range of interactive visualizations and data sources.
Conversion Rate Optimization
Our Conversion Rate Optimization (CRO) services aim to increase the percentage of website visitors who take desired actions, like making a purchase or signing up for a newsletter. By analyzing user behavior and implementing targeted strategies, we enhance the effectiveness of digital marketing efforts.
Tech we support:
- Adobe Target: Optimize your website and mobile app with A/B testing, audience targeting, and personalization integrated with Adobe products.
- Optimizely One: Improve user experiences and boost conversions with comprehensive A/B and multivariate testing tools for web and mobile, driven by data insights.
- Unbounce: Specialize in creating and optimizing user-friendly landing pages with intuitive drag-and-drop tools and responsive design templates for effective A/B testing.
- VWO Testing: Known for its user-friendly visual editor, VWO offers A/B, split URL, and multivariate testing, along with heatmaps and funnel analysis to enhance website optimization through user behavior insights.
Who can benefit from data analytics services
| Departments | Industries |
|---|---|
| Marketing: Enriches campaign effectiveness and customer targeting. | Retail: Personalises customer experiences and optimizes inventory. |
| Sales: Improves sales forecasting and customer relationship management. | Healthcare: Improves patient care and operational efficiency. |
| Finance: Optimises budgeting, forecasting, and fraud detection. | Manufacturing: Empowers production processes and quality control. |
| Operations: Streamlines processes and improves supply chain management. | Finance: Detects fraud and improves risk management. |
| Human Resources: Enhances recruitment, employee performance, and retention strategies. | Telecommunications: Optimises network performance and customer service. |
Partner ecosystem
Accolades
We were also honoured to be among the finalists at the Adobe Experience Maker Awards 2022.
We were honoured to receive the prestigious bronze award for 'Best Ecommerce Consultant' at the Asia Ecommerce Awards 2022 for our campaign on the Digital Transformation of the Vehicle Sales Platform, an intriguing automotive ecommerce use case.
Embitel Technologies was awarded Best Technology Provider at ET Retail EDNA Awards 2024
How Our Data Analytics Services Fuel Your Ecommerce Goals
Enhanced Decision-Making
- Accurate Insights: Provides precise data for informed decisions.
- Trend Analysis: Identifies market trends and customer preferences.
Optimised Operations
- Inventory Management: Ensures optimal stock levels and reduces waste.
- Supply Chain Efficiency: Streamlines logistics and reduces delays.
Personalised Customer Experience
- Targeted Marketing: Delivers personalized promotions and recommendations.
- Customer Segmentation: Identifies key customer groups for tailored strategies.
Boosted Sales and Revenue
- Sales Forecasting: Predicts future sales trends and adjusts strategies accordingly.
- Cross-Selling and Upselling: Identifies opportunities to increase average order value.
Reduced Costs
- Operational Efficiency: Minimizes waste and reduces operational costs.
- Fraud Detection: Identifies and mitigates fraudulent activities.
Reduced Costs
- Product Development: Informs about new product ideas based on customer data.
- Competitive Analysis: Provides insights into competitor strategies and market positioning.
Why Choose Us
Expertise
18 years and counting in the industry
Versatility
Cater to all industries including banking, healthcare, investment, manufacturing, logistics, real estate, ed-tech, oil and gas, telecom, travel, and media
Accuracy
Services offered to the analytics sector including supply chain, finance, sales & product, customer, asset and HR analytics
Speed
Active assessment of project risks to make realistic time and budget predictions.
Trust
Long-term association with our clients globally.
Certifications
ISO 9001 and ISO 27001 Certifications and PSM I and PMP Certifications
Technical Proficiency
AI, Machine Learning, Data Science, and Image Processing
Project Management
In-house PMO to support distributed projects and expertise in Lean, Agile, and DevOps
Deliverables
Authentic insights and easy-to-read reports.
Who can benefit from data analytics services
Data Architecture
Our data architecture services support growth and adaptability to changing business needs while ensuring data accuracy and reliability.
Data Implementation Services
We offer the deployment and integration of data analytics solutions that help you derive insights for strategic decision-making, and improve operational efficiency.
Data Analytics Reporting
Our data analytics reporting gives enhanced transparency by tracking performance against established KPIs.
Data Analytics Planning
Our data-driven strategy will align your analytics efforts with measurable business results.
Data Identification & Expansion
Data Processing
We offer support in governance, monetization, compliance, as well as data synthesis and analytics.
Data Sharing
Our easy-to-use tools enable customers to quickly adopt data and advance towards AI.
Automated Solutions
Our services provide ready-to-use analytics and AI for general issues, along with tailored solutions for specific problems.
Data Analytics FAQs
Data analytics services are specialised offerings that help businesses make sense of large volumes of data. It involves collecting, processing, and analysing data to extract insights. These services help businesses to improve decision-making, reveal trends, and increase efficiency. They often include tools for data visualization, management, and predictive modelling.
Data analytics transforms raw data into actionable insights, aiding in informed decision-making. It enables personalized customer experiences, enhancing satisfaction and loyalty. By identifying trends and patterns, businesses can optimize operations and increase efficiency. Additionally, data analytics supports risk management and fraud detection, contributing to a secure business environment. Ultimately, it provides a competitive edge by enabling companies to anticipate market changes and adapt swiftly.
The time taken for data analytics projects can vary widely. A typical project might take anywhere from 2 weeks to 6 months. Factors influencing the duration include the volume of data, the complexity of the analysis, and the team’s size and expertise.
The 5 Types of data analytics are:
- Descriptive Analytics: Analyses historical data to summarize past performance.
- Diagnostic Analytics: Identifies reasons behind past outcomes by exploring data patterns.
- Predictive Analytics: Uses statistical models to forecast future events based on historical data.
- Prescriptive Analytics: Recommends actions to optimize outcomes based on data analysis.
- Cognitive Analytics: Employs AI and machine learning to mimic human thought processes for deeper insights.
The 7 V’s of data analytics are Volume, Velocity, Variety, Veracity, Value, Variability, and Visualization, each representing key dimensions that define and influence the management and analysis of big data.
The six phases of data analytics are Data Collection, Data Cleaning, Data Exploration, Data Analysis, Data Interpretation, and Data Visualization, each critical for transforming raw data into actionable insights.
Mobile app analytics refers to the process of collecting, measuring, and analysing user data from mobile applications to understand user behaviour, improve app performance, and drive engagement and retention.
A smart analytics tool is an advanced software application that leverages artificial intelligence and machine learning to analyse data, generate insights, and automate decision-making processes for improved business performance.
