A user now demands an intuitive HMI/GUI, a responsive touch-screen, over the air updates and seamless integration of apps (installed on his/her phone) in an IVI system.

The characteristic of the automobile buyer has undergone a rapid change in the past few years. What was once an industry that was dominated by comfort, good steering and fuel efficiency, now has a new variable that influences the buyer. Introducing In-Vehicle Infotainment [or IVI]. Entertainment ideas of the past, like a simple DVD player on the dashboard, have now evolved into a complex, almost tablet-like, touch screen-based system with multiple arrays of infotainment options.

Helps driver to avoid or mitigate an accident.Existing systems: Lane Departure Warning, Collision Preparation System and Forward Collision Warning.