Currently, organizations have a significant challenge in managing customers across a wide range of channels. Ensuring a smooth, integrated and unified brand experience across all channels is no easy task. The consumer on the other hand expects the same brand experience irrespective of the channel chosen.
Find out if using a multichannel strategy is counter-productive or not. Get insights into the various channels being used to woo potential customers and how to go about channel integration in multi channel retailing.
Here are some of the key points discussed during this webinar:
- Idea of Multi-Channel Retailing?
- Is the Indian customer ready for Multi Channel Retailing?
- Does Multi -Channel Retailing lead to cannibalization of your existing sales channel?
- Channel Integration in Multi-Channel Retailing
- Worldwide Case Studies
- Suggested approach for Multi Channel Retailing
- Multi -Channel Retailing Outlook
About the Speaker-:
Daniel is founder of dmc digital media center Gmbh, Germany and also one of the managing directors of Embitel Technologies, India. He has studied computer science at the University of Stuttgart and has worked on e-commerce domain since the time of its inception. He is responsible for development and success of many popular e-retail sites like Neckermann and Kodak. He has also played the role of an IT consultant for various companies in the areas of engineering and quality control. He has been an entrepreneur since 1992 and brings enormous leadership capabilities to the table.
