SportsNest is a new venture started by Bangalore based entrepreneurs to sell sports equipment online. The site chains the need of a sports equipment portal which can serve all kind of buyers by providing all popular and hard to find sports goods. Embitel got involved from the very beginning of the venture planning to help the ex-sportspersons, the emerging entrepreneurs with the right technology support and consulting to reach their pre-set goals.
SportsNest currently has over 25 categories for men, women and children that include clothing, footwear, fitness and adventure equipment. Over 5,000 products are available on the online store today and this is slated to go up to 25,000 SKUs soon. Considering this future expansion a suitable platform was suggested by Embitel and agreed upon to proceed with the development.
Our Role:
- SportsNest being a pure play e-tailer, our prime focus was to understand closely the target group and the business expectations.
- Provide detail consultation in putting a perfect strategy in place with correct technology guidance to support future growth.
- Complete feature listing of the website for phase-1 and phase-2 releases.
- Hosting support and maintenance.
- To create a differentiated online experience by the look and feel of the portal.
Our Solution:
- Highly experienced team was assigned to design the entire portal.
- Complete e-commerce portal development on the best suitable platform.
- Full integration with CRM and ERP systems (Microsoft Dynamics-Navision).
- Perfect synchronization between the external and the backend systems to ensure high performance.
- Efficient order flow management.
- Integration with one of the complex payment gateways.
- Quick view of products with one-step checkout option.
- Video upload for most of their high end SKUs.
- Web-shop management – Backend product upload/ Images mapping.
Client’s Benefit:
- A highly stable portal with load and run ability.
- Customized backend and frontend features as per client’s request.
- Cost effective with highly sales focused portal.
- Easy application monitoring and maintenance.
- Efficient customer management: Customer behavior tracking and analysis with Google analytics.
Instant support was provided on any issues post-live and solved with immediate attention. The site is still in its beta-live phase but has able to get quite a lot of traction from schools, academics and clubs with some other institutions with huge customer registrations just in few days. We are glad to deliver a product which is highly specific to client’s requirement.
