About the Customer:
Our customer is a US-based leading provider of cybersecurity solutions worldwide. They offer their users comprehensive protection with advanced threat intelligence and integrated security platforms.
Business Challenges:
- Difficulty in capturing audience engagement based on user activities and personalizing the journey according to search intent.
- Issues with Target script execution causing page flickering, primarily related to JavaScript load times.
- Challenges in creating profile attributes at each interaction stage based on session count and user location.
Embitel’s Solution:
- Successfully delivered content through Adobe Target, enhancing personalization based on audience profiling and location data.
- Developed scripts that resolved the page flickering issue, improving the overall user experience.
- Enhanced functionality and personalization were implemented with robust support for MBox and user profile validation in Adobe Target.
- Established a seamless workflow connection between Adobe Target and Adobe Analytics, facilitating the use of the Segment Builder and the efficient publishing of changes from Analytics to Target.
- The Segment Builder and Workspace in Adobe Analytics helped to manage and profile audience reports facilitating more informed decision-making.
Embitel Impact:
- Implementation of scripts guided their team to effectively to track specific users and improved data visibility.
- They saw a significantimprovement in operational efficiency.
- Our timely and contextual tech intervention enabled them to make informed decisions driving more personalised and targeted marketing efforts.
- We helped them leverage advanced analytics and personalisation tools that enhanced user engagement and streamlined processes for them.
Tools and Technologies:
- Adobe Experience Manager
- Adobe Analytics
- Adobe Target
