LAPP INDIA is a 100% subsidiary of the LAPP GROUP (one of the leading cable companies in the world). The Bangalore manufacturing unit which started operations in 1996, is currently the third largest manufacturing facility of the Lapp Group. Lapp India collaborated with Embitel with an aim to be a pioneer in the online cable business and expand its operations in other countries.
Objective:
- Lapp India was looking for a technology partner to take their offline operations online in order to establish a new sales channel
- Lapp India aimed to fulfill small and quick orders through their ecommerce platform
- The company had plans to reach additional customer segments such as Institutions, R&D organizations and Labs
Key Feature Development:
- Easy Product Search.
- Sales & Dealers Incentive Programs
- Integration with SAP
- Customized orders
- Notifications Management
- Promotion ready platform – Banners, Loyalty Program and Reward Points
Embitel Impact:
Embitel solution involved customizing the Magento Enterprise Edition implementation to achieve these goals. It included the following processes and integrations:
- UI Design: Design of web and responsive versions for requirement framework
- Theme Development: Creation of Magento responsive theme based on client approved design
- E-Store Customization: Store features and options customized to client requirements
- Payment Gateway Integration: Integration of payment systems
- SAP Integration: Integration with SAP to track orders and inventory
- Web Engage Integration: Improved customer engagement and insights
- Email Integration: Mail Chimp integration for email campaigns
- Analytics & Social Media Integration: Google Analytics & Social Media platform integration
- Integration with External Tools: Magento Quote to cart plug-in
- SMS Integration: Order and dispatch confirmation via SMS
- Logistics tracking: Ability to track orders and shipment
