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Driving Global Growth with B2B Digital Commerce Innovations

About the Customer:

Our customer is a leading supplier of tobacco with a diverse portfolio of products catering to different regional and consumer preferences.

Business Challenges:

The customer group recognized the need to establish a robust B2B presence in the Asian market to effectively sell its products online to its outlets.

Developing an e-commerce platform tailored to the B2B segment posed several challenges, including accommodating complex ordering processes and catering to the unique needs of business customers.

  1. Technical Challenges in Flexibility, Reliability & Scalability:

    2. The need of the hour was a robust digital platform that offered flexibility to adapt to evolving business requirements, reliability to ensure uninterrupted operations, and scalability to support rapid business growth. Achieving this trifecta of technical capabilities was a significant challenge given the complexity of the project.

  2. Integration Complexity:

    3. Integrating the new e-commerce platform with their existing systems, including SAP/TAO, Swift+, and OMS, presented a formidable challenge. Ensuring seamless communication and data synchronization among these diverse systems was crucial for the success of the project.

  3. Adopting MACH Architecture Principles:

    4. The customer brand sought a modern solution built on Cloud, API, and Microservices-first principles (MACH architecture) . Implementing these principles required expertise and careful planning to architect the platform effectively.

  4. Phased Development Approach:

    5. To accommodate the evolving needs of the business and ensure scalability post-MVP, the customer required a phased development approach. Developing the platform in stages while maintaining coherence and scalability presented its own set of challenges, including managing dependencies and prioritizing features.

  5. Security & Performance Testing:

    6. Ensuring the security and performance of the platform was paramount for the customer . With huge volume of highly sensitive business data and transactions flowing through the system, rigorous security testing and performance optimization to safeguard against potential threats became a critical requirement.

Embitel’s Solution:

Embitel was onboarded by the global brand to develop a state-of-the-art B2B e-commerce platform tailored to the unique requirements of the Asian market.

A strong team of 20+ digital experts consisting of chief solution architects, certified business analysts, Magento experts, Node JS developers, DevOps head, and QA lead was soon formed to develop the custom solution for our customer in fast-track mode.

Leveraging our extensive experience in delivering complex solutions, along with our strong relationships with globally renowned associates of our customers, we have successfully tackled the following challenges:

  • Flexible, Reliable, and Scalable Architecture: Designed and implemented a flexible, reliable, and scalable architecture that met our customer’s technical requirements, to ensure adaptability to changing business needs and to support exponential growth.
  • Complex System Integrations: Seamlessly integrated the new online platform with brands’ existing systems, including SAP/TAO, Swift+, OMS, and over 40 other integrations, ensuring smooth data flow and interoperability between systems.
  • MACH Architecture Implementation:Built the platform based on Cloud, API, and Microservices-first principles (MACH architecture), providing high scalability, flexibility, sustainability, and cost-effectiveness.
  • Phased Development: Adopted a phased development approach, allowing the platform to be developed incrementally while ensuring scalability and readiness for post-MVP requirements.
  • Security & Performance Testing: Conducted thorough security testing and performance optimization to ensure the platform’s security and deliver optimal performance under varying loads.
    In addition to the above, here is a quick snapshot of the key features integrated with the solution:
  • Exclusive Priority Based Promotions & Messaging
  • B2B Promotions Based on the Volume of the Order
  • Exclusive Discount for Loyal and long term customer based on gathered historic data insights
  • Access-based management of Bulk Orders Multi-Store Owners
  • Provision to add bulk order for multi-store owners both from frontend ( on their own) and backend( via brand customer support). We have built this capability to the Magento backend to ensure that in case the end user is unable to place order through front-end for certain reasons, they can still place order from backend by contacting the customer support.
  • Streamlined Stock Returns with Account Closure

The resulting platform empowered our customer brand to establish a strong B2B presence in the Asian market, providing a seamless and efficient online sales channel for its outlets while paving the way for future growth and innovation.
 

Embitel Impact:

  1. Foundation for Global Expansion:

    2. By developing a scalable B2B E-commerce platform tailored for the Asia region, Embitel has provided the customer group with a solid foundation that can be extended to other geographies, accelerating its global growth strategy.

  2. Phased Scalability:

    3. The phased development approach implemented by Embitel enables the platform to scale seamlessly to meet post-MVP phase requirements. This means as the business grows and evolves, the platform can easily accommodate additional features, integrations, and functionalities without compromising performance or stability.

  3. Seamless Buying Experience in New Market :

    4. The new B2B E-commerce platform enhances the overall customer experience of the customer’s outlets in the new markets. With streamlined order management, intuitive user interface, and personalized features, their outlets can enjoy a seamless and efficient buying process, leading to increased satisfaction and loyalty.

  4. Accelerated Time-to-Market:

    5. Through efficient project timeline management and phased development, Embitel ensured the customer could quickly launch its platform, accelerating their digital transformation journey.

Tools and Technologies:

  • Adobe Commerce on Cloud : Ecommerce platform
  • Magento PWA along with  React + NextJS : Custom Front End for B2B web shop
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