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Launching a Retail Platform for a Leading Power Tools Manufacturer: Tailored for International Markets

About the Customer:

Our customer is an international developer, manufacturer, and distributor of power tools. It has been recognized for its best-selling chainsaw brand since 1971. The company serves a diverse clientele, including professional forestry, agriculture, landscape maintenance and construction.

Business Challenge:

The customer wanted to deliver an exceptional retail platform to their retailers, distributors, and end users.

However, they faced significant challenges in integrating local workflows across multiple countries. They required a modular and scalable platform that ensured high availability, compatibility across various devices, and the ability to operate in multiple languages tailored to specific local markets.
 

Embitel Solution:

We utilised a robust tech stack to address these challenges.

Our solution involved:

  • Providing strategic consulting and developing a comprehensive concept-based solution.
  • Creating a specialised retail ecommerce platform designed to meet the unique needs of their business model.
  • Rolling out the platform across multiple countries, ensuring it was tailored to local workflows and requirements.
  • Offering ongoing support with feature enhancements to adapt to evolving market demands.

Embitel Impact:

  • An expanded customer base, allowing for increased market penetration.
  • A notable increase in revenue driven by improved user experience and accessibility.
  • Reduced operating costs through streamlined processes and efficient platform management.

Tools and Technologies:

AEM, Hybris, CIF IO Connector

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