2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013.

ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers;

There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, …

Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site …

301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move …

Payment gateway is an ecommerce service that authorizes payments made through credit cards / debit cards online for e-businesses & online retailers. Payment Gateway Integration or Online Payment Processing is a way of receiving payments from your customers on your …

If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes …

The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the …

Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine …

Mcommerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of …