The retail industry is constantly evolving, driven by the demand for immersive experiences. Retailers are investing heavily in innovations such as AI/ML, AR & VR, and Generative AI to stay ahead of the curve.
From AI-driven product recommendations to conversational assistants, retailers are continuously pushing the boundaries of the digital realm to provide unparalleled experiences.
One such groundbreaking innovation is virtual reality, which is reshaping the retail experience by seamlessly blending the physical and digital worlds, particularly in the jewelry sector.
Imagine stepping into a virtual showroom where you can try on jewelry pieces with just a few clicks, experiencing the same thrill and excitement as you would in a physical store. This is the power of virtual reality try-ons, which are revolutionizing the way customers interact with products online.
Virtual Reality Try-Ons Blurring Boundaries: The Phygital Experience in Jewellery
According to recent research by Statista, virtual reality in the retail sector is projected to reach a market value of US$58.1bn by 2028.!
This exponential growth is fuelled by its immense ability to bring a real-life-like retail experience to online retail, where customers often miss the tactile experience of trying on products before making a purchase.
With Virtual reality try-on solution, retailers especially in the jewellery segment can provide an immersive and interactive experience that not accelerates customer engagement but also enhances conversion rates!
Today, in this blog, we delve deeper into one such groundbreaking resolution – Virtual Try-On (VTON) solution for jewellery websites. Integrated with ecommerce platforms, this technology offers customers a lifelike experience to try on their chosen necklaces and other jewellery pieces as they would in a physical store.
Navigating the Virtual Showroom with VTON
Traditional online shopping often lacks the personal touch and engagement that physical stores offer. However, with VTON solutions like ours, retailers can offer customers a personalized and engaging experience that goes beyond mere product images.
By leveraging advanced technologies such as facial recognition, augmented reality, and precise landmark tracking, VTON transforms the online shopping journey into an interactive and enjoyable experience.
Once the user does a website login, facial detection technology captures their image, associating it with their customer information for future reference.
The VTON feature employs Augmented Reality (AR) technology to superimpose virtual jewellery items onto the user’s image or video stream. This technology adapts the size, placement, angle, and lighting conditions.
Our Virtual Try-On (VTO) solution’s remarkable accuracy in face recognition and segmentation is based on the “landmarks.” These landmarks represent facial features as intricate collections of points, allowing us to track and precisely adjust data according to their positions.
Landmark Tracking for Unparalleled Precision Virtual Reality Try-On
The VTON solution meticulously tracks each facial landmark, capturing the nuances of the user’s face, such as eyes, nose, chin, ears, and the distance between features, with unprecedented detail.
By adjusting the data based on the precise positioning of these landmarks, we achieve an unparalleled level of accuracy in virtual try-on effects. This level of granularity is particularly crucial when it comes to seamlessly integrating jewellery, such as necklaces, with the unique features and contours of an individual’s face.
Beyond mere face detection, the VTON excels in identifying and integrating specific facial elements, such as eyes, nose, and ears, ensuring flawless alignment of virtual jewellery.
Watch the live demo of our VTON solution in action here!
Image 1: The VTON solution aligns the necklace along with the facial neck alignment of the human face.
This also makes our solution remarkably adaptive across diverse user profiles, to offer an accurate virtual try-on experience for everyone, regardless of facial variations.
Integration and Accessibility
Available directly on the Product Display Page (PDP), the VTON feature offers users the flexibility to either upload their own photo or activate their camera for real-time image capture. This streamlined accessibility ensures a smooth and engaging experience for users exploring the diverse range of jewellery options. This can be visible in the demo video provided in the “Link to the Presentation” tab above.
The VTO feature can be easily plugged in to Adobe Commerce jewellery websites and/or mobile apps to enable the customers for a virtual trial of various necklace designs available on the page and help them make an informed purchase decision.
What differentiates VTON from Mainstream Virtual Reality Solutions?
- Accuracy in Face Detection, Recognition, and Segmentation: Unlike mainstream try-on solutions, our VTON excels in accurately detecting faces and segmenting facial elements critical for precise jewellery placement.
In most of the mainstream virtual reality trial solutions made for jewellery sites, the necklace would appear as an overlay in case the face of the user is tilted or the hair is kept open However, in our solution, the necklace seamlessly fits on the neck in alignment with the hair without overlaying, like it would in real life.
Image 2: The tool sends an alert message when the body/shoulders and upper thorax is not vertically aligned .
VTON accurately aligns necklaces with facial features and body alignment, especially the eyes, nose and thorax. This helps in avoiding overlay issues even in unconventional poses or hairstyles.
- Interactive Personalization: Users can mark their preferences for the tried product through the “like/unlike” button, enabling our system to create personalized recommendations to match with customers’ preferences.
- Platform Agnostic: Our VTON solution can be easily integrated with any responsive ecommerce website or mobile app hosted on any of the state-of-the-art ecommerce platforms.
Embracing Virtual Reality Try-On Trend for a Phygital Future
As retailers seek to bridge the gap between the physical and digital worlds, virtual try-on is emerging as a powerful tool bringing delightful experience to the fingertips of customers, driving conversion and loyalty for jewellery retailers.
From accurate necklace placement to interactive personalization features, VTON is definitely can set a new standard for online jewellery retail.
Are you keen to implement such an interactive VTON solution for your jewellery websites? Schedule a call with our VR experts who can help in curating the roadmap for you. Drop us an email at sales@embitel.com
