Magento has shown significant improvement over the past few years. Ecommerce owners can now use the platform with ease and convenience in operations.. Top brands like Nike, Fox Connect, Samsung, Lenovo and Nestle have been using Magento since it was introduced. According to the statistics, Magento is used by 26% of the Ecommerce stores, thanks to its expandable features.
There are numerous reasons behind why a business should use Magento. Whether it’s about creating a new store or moving to a new version, Magento always tops the list with its comprehensive framework that has proved to be perfect for different business requirements. So, let’s now have a look at some of its features and learn why Magento is a better option for E-commerce websites.
- Open-Source
- Flexible
Magento is available in two editions: Magento Enterprise Edition and Magento Community Edition. The platform is quite adaptable and enables developers to change or modify the codes as per business requirements and needs.
With a flexible framework, developers can easily inculcate new and latest methodologies to make the ecommerce website fast, efficient and performance-oriented. The framework encourages hassle-free customization of products, brands, shopping carts etc.
- SEO-Optimized
- Responsive
The best thing about Magento, which makes it different from other ecommerce platforms, is that it has built-in SEO features, meaning that the platform supports search engine optimized results.
Magento allows ecommerce websites to efficiently work with multiple devices, irrespective of their screen size and other features. Customers can easily access these websites through their mobile devices, whether it’s a smartphone, an iPad, iPhone, tablet or laptop.
- Single Back-End with Multiple Storefronts
- Cross-Browser Compatibility
With multiple storefronts,developers can add various shopping stores to the platform, consisting of thousands of catalogs and products to ensure an exciting shopping experience.
This feature makes the ecommerce platform easily accessible through different browsers. It reduces limitations on usage and allows the website to rank higher on top search engines.
- Integrated Payment Options
Obviously, not every customer uses the same payment option, so website owners are required to integrate multiple payment methods in order to facilitate customers with an easy shopping experience. Magento has integration options with gateways like E-bay, PayPal, Quickbooks etc so that customers can easily transact from anywhere in the world.
- Multilingual and Multi-Currency
Operating globally means that the business needs to incorporate different languages for different customers.There should be something for everyone so that customers do not leave the store without purchasing anything. With this feature, Magento has grabbed a significant market share in the ecommerce world.
- Secured Authorization
Magento has been designed as a secured platform to keep customer as well as business details safe. The websites are quite safe, thus avoid data infringement from outside sources.
- Return Material Authorization (RMA)
With RMA, store owners can attract more and more customers to the platform. They canuse the return material extensionsto make the product return easy for the customers.
- Large Number of Extensions
Irrespective of the fact that Magento is already having numerous incredible features, developers can extend it with plugins (also named as modules). With these modules, website owners can easily customize the platform and give a better shopping experience so that customers can keep on visiting the same store.
- Themes for All Businesses
One of the most interesting features about Magento is that businesses can easily find appropriate website themes according to their industry. It doesn’t matter what they are selling, Magento developers could find something as per their requirements.
- Modular Architecture
Magento is designed according to the standardized PHPframework i.e. Zend Framework that allows the platform to extend, thus making sure that it complements the requirements of every merchant.
- Scalable Solution
Whether the business wants to sell 1,000 or 100,000 products, Magento can provide as much support as it needs. Its scalable feature shows its amazing capability to grow with the business.
- Customizable and Advanced Reporting
Magento is provided with a built-in reporting system that is designed to monitor operations related to product purchase, its popularity, customer activity and level of satisfaction. The data so collected could be used to make important business decisions.
- One-Step Checkout
Through Magento, merchants can easily configure their portals and optimize their shopping carts for increased conversions. With its one-step checkout, there would be lesser number of customers who abandon their carts.
- Multi-Layer Navigation
Merchants can useprovide multi-layer navigation for a convenient and satisfactory shopping experience. When customers can search products as per their respective categories and other attributes, things become simpler and effortless for them.
For Magento website development, visit our Magento development services page or write to us at sales@embitel.com
