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Author name: Vaibhav

Vaibhav is a digital-marketing professional with a deep-rooted interest in everything automotive. Regular collaborations with automotive tech guys keep him apprised of all new trends in the automotive industry. Besides digital marketing, Vaibhav is fond of writing and music.

A Future-Ready Digital Overhaul for a Premium Home Decor Brand

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: A globally renowned manufacturer and retailer of premium soft furnishings and home décor solutions. Operating with a phygital retail model, the brand aimed to offer customers a seamless online-to-offline shopping experience. However, their existing digital infrastructure struggled to support this vision, leading to inefficiencies that hindered growth. [...]

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Integrated Vehicle Control Unit (VCU) in Contemporary Electric Vehicles

Leave a Comment / Automotive & IoT Blog /

The Integrated Vehicle Control Unit (VCU) is transforming electric vehicles by centralizing motor control, battery management, traction, and safety functions into a single intelligent unit. This enhances efficiency, performance, and scalability while enabling seamless communication via CAN, LIN, and Ethernet. As EVs evolve, VCUs will play a key role in AI-driven automation, real-time diagnostics, and over-the-air (OTA) updates. Explore how this technology is shaping the future of electric mobility.

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ev charging

How do VCU and MCU in Electric Vehicles Function Hand in Hand?

Leave a Comment / Automotive & IoT Blog /

The Motor Control Unit (MCU) and Vehicle Control Unit (VCU) are the backbone of an electric vehicle’s performance, ensuring seamless communication and precise control over various subsystems. While the MCU manages motor functions like speed, torque, and efficiency, the VCU oversees overall vehicle operations, integrating powertrain, battery, and safety mechanisms. Their synchronized operation enables optimal energy usage, smooth driving dynamics, and enhanced safety.

How do VCU and MCU in Electric Vehicles Function Hand in Hand? Read More »

Globalizing Your Content and Expanding the Reach: Automating Content Localisation with AEM and Google Translate

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Our customer is a leading Indian insurance company, offering a wide range of innovative and customer-centric insurance products and other fintech services. They are utilising Adobe Experience Manager to manage and localise web content. They required an efficient and scalable solution to automate the translation of pages

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Understanding the Power of Microservices: Transforming Retail for the Digital Age

Leave a Comment / ecommerce-insights /

From seamless omnichannel experiences to personalized customer journeys and real-time inventory management, microservices empower enterprises to innovate, scale, and adapt effortlessly. Discover how top brands are transforming their platforms with this game-changing architecture.

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Enhancing User Experience with AI-Driven Chatbot Integration Solution

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: As a part of our home-grown technology and innovation, we have used AI and AEM to come up with a powerful solution for all our Adobe and AEM users. We at Embitel have developed this AI integration solution to streamline processes, resolve existing challenges, and position the

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Optimizing Financial User Experience: A Drupal Solution for Real-Time Updates in Asset Management

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Our customer is a leading financial subsidiary based in India, specializing in asset management services. They have a strong focus on providing investment solutions, manage large portfolios and offer a suite of financial tools to both individual investors and institutional clients. Our customer sought to enhance the

Optimizing Financial User Experience: A Drupal Solution for Real-Time Updates in Asset Management Read More »

Optimizing Healthcare Logistics: Data Analytics for Timely Delivery of Life-Saving Drugs

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: A leading diversified healthcare company based in the United States, providing a range of services including health insurance, data analytics, and healthcare management. Business Challenges: Required BI (Business Intelligence) reports to streamline the delivery process and reduce the turnaround time for life-saving drugs. Needed to monitor and

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Enhancing Decision-Making with OLAP Models and Data Warehousing for Food Delivery Services Company

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Our customer is a leading on-demand service platform in Southeast Asia, offering a range of services including food delivery, ride-hailing, and digital payments. Founded in 2010, it has rapidly expanded to become a key player in the region’s tech and transportation sectors. Business Challenges: Our customer needed

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