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Author name: Swathi Ramaswamy

Swathi is a senior marketing strategist at Embitel Technologies. A former techie has now found her forte in content & marketing. Bohemian soul with a passion for reading, writing, gourmet, and old-world charms. When not working she is goofing around with her kid or couch potato-ing with books & movies.

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Digital Experience Platform and Why Adobe Experience Cloud Is Here to Stay

Companies are amping up their growth through Digital Experience Platforms (DXP) to meet the needs of savvy customers through personalised, seamless and smarter solutions at multiple touchpoints. This blog takes a close look at the advantages of Digital Experience Platforms. Also check out the key characteristics of Adobe Experience Cloud and why it is a sought-after platform for businesses today.

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