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Author name: Swathi Ramaswamy

Swathi is a senior marketing strategist at Embitel Technologies. A former techie has now found her forte in content & marketing. Bohemian soul with a passion for reading, writing, gourmet, and old-world charms. When not working she is goofing around with her kid or couch potato-ing with books & movies.

Key Metrics You Should Be Tracking to Maximise ROI with Adobe Analytics

Unlock the full potential of your marketing efforts and maximize ROI with Adobe Analytics by tracking essential metrics like website traffic, bounce rate, conversion rates, customer lifetime value (CLV), average order value (AOV), engagement, and cart abandonment. By integrating Adobe Experience Cloud, you can make smarter, data-driven decisions that enhance the customer experience, drive higher engagement, and boost conversions.

Key Metrics You Should Be Tracking to Maximise ROI with Adobe Analytics Read More »

How to Integrate Adobe Analytics with Adobe Experience Cloud for Enhanced Marketing Insights

Adobe Analytics is a core component of Adobe Experience Cloud and provides data-driven insights that power digital strategies. Integrating Adobe Analytics with Adobe Experience Cloud is relatively straightforward however, it requires careful planning and execution.

How to Integrate Adobe Analytics with Adobe Experience Cloud for Enhanced Marketing Insights Read More »

AEM: Your Solution for Advanced User Management and Enhanced Security

Adobe Experience Manager (AEM) user management features and system security policies are unveiled to help businesses to offer best customer experience and help them with security and compliance of their businesses. Learn more about how Embitel Technologies will help you in enhancing user management and system security through our AEM services.

AEM: Your Solution for Advanced User Management and Enhanced Security Read More »

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